Mountain Capital Partners has published a list of capital improvements for the next ski season.
https://www.mcp.ski/resort-investments-2025
Notable in this press release is their continued effort to make mountain passes a year-round lifestyle membership, not just a ski ticket.
Adding golf and bike park access isn’t just a perk. It’s a revenue strategy. Predictable cash flow, lower weather risk, and deeper loyalty.
Vail Resorts’ recent earnings report highlights the challenge: weather-driven revenue fluctuations are unsustainable. Alterra’s expansion into four-season operations points to the same reality.
MCP is smaller, but they’re playing a smart hand. Betting on the lifestyle, not just the season.
I’d watch this space closely. The next competitive edge in the mountains won’t just be who has the best snow days — it’ll be who owns the full calendar.
🔗 Mountain Capital Partners 2025: https://www.mcp.ski/resort-investments-2025
🔗 Vail Resorts Q2 Earnings: https://investors.vailresorts.com/news-releases/news-release-details/vail-resorts-reports-fiscal-2025-second-quarter-results-and
🔗 Alterra News: https://www.alterramtn.co/news
Kelly Taylor's Blog 