Notes from my Sharing Economy talk to CU students

Watch a video created by PivotDesk showing “A Day in the Life of the Sharing Economy”.  Using car sharing, home sharing and new service models are now the new normal for some people.

Many companies are renting inventory they own.  Technology and insurance innovation enables people to share this inventory.

  • Zipcar
  • Car2Go
  • Netflix

The phrase “access over ownership” is used to describe these Business to Consumer marketplaces.

There are new examples of B2B services such as Getable.

Many companies now capitalize on remnant assets.  Extra office space, under utilized cars and camping gear that gets used once a year are all examples of remnant assets.

These marketplaces enable peer-to-peer transactions.

Leveraging spare time has created some of the most successful sharing economy companies.

  • Uber
  • Lyft
  • Homejoy
  • Rover
  • TaskRabbit
  • Postmates
  • Instacart

Companies considered part of the “sharing economy” are mostly marketplaces.

  • Craigslist
  • eBay
  • oDesk
  • Thumbtack
  • OpenTable
  • Yelp
  • TripAdvisor

Marketplaces characteristics include:

  • Liquidity
  • Curation
  • Ratings and Reviews
  • Frictionless payment
  • Mobile
  • Social Proof
  • Frequency
  • Network Effects

Here’s a quick slide deck I built using HaikuDeck.

And here are a few links I recommend for anyone thinking about marketplaces:

All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces by Bill Gurley

Marketplaces One Pager

Sharing’s Not Just for Start-Ups
by Rachel Botsman

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