I have almost all of my strategic thinking, articles I’ve found useful and reference material in Evernote. Their browser extension works great as does their Mac, iPad and iPhone apps. I even have the WSJ integration enabled so I see relevant news with my Notes.

It’s time for Evernote to not only store my information, but really help me be smarter and better at everything I do.

I would happily opt-in to this feature giving them access to learn from my personal data as long as I had a mechanism to “mark Notes private” which would exclude them from Evernote’s Machine Learning activity.

Given a seed list of Notes or a Notebook, I want Evernote to help me:

  • Monitor important news and activity from Companies and People I’m interested in
  • Show me correlations and visualizations in my Note data so I can better connect the dots and broaden my context
  • Suggest actions I should take based on my Note data

Evernote knows the Companies, People and Topics I’m interested in. Their browser extension could contrast my browsing behavior and work style with what I save into Evernote to learn more about me. They know my travel habits based on where I save Notes and all of the travel data I store in Evernote. They know about my kid’s activities because of the receipts I save, they know the gift idea list I’m keep for my upcoming 15th wedding anniversary.

Example:
I want to build a list of Venture firms funding healthcare companies. I know that Mattermark and CB Insights have these by segment, but I want my own list and to apply my own logic. I want to understand all the people that work there and what they are talking about. I want to know about their investments. I want to know when people leave the companies. I want to dig deeper and see trends using visualizations, etc.

I have been to the Evernote conferences, think Phil Libin was a visionary leader (#selfie) there and continue to be a paid user of the product. I’m hoping 2017 is the year that the Evernote team blows my doors off.

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