Natural Breaks

Gen. Michael Hayden was interviewed on Meet the Press about the Iraq War.  He used the term “Natural Break” to describe circumstances that create change or opportunity. 

“So I knew if I got to mile 22, there was a natural break that would begin to turn things into my favor.”

We need to look for Natural Breaks in business.  Examples are holiday downtime, the period after a Product Launch or new Release, after a company meeting, etc.